Saturday, January 28, 2012

Are You Ready For Some Superbowl Commercials?

I'm not going to lie, I am deeply saddened that my San Francisco 49ers did not make it to the Superbowl this year. However, despite my disappointment I am excited for the upcoming football festivities, including of course, the commercials.

We all have our personal favorite Superbowl commercials from past seasons. A variety of factors contribute to the imprint an ad makes in our memory. These factors can include humor, touching moments that made us tear, music that gave us goosebumps, or a hot celebrity that glued our eyes to the television. Regardless of the reason, they all brought our attention to a product or brand.

Ad Age came out with a list of "12 Ads That Changed Superbowl Marketing."

This list captures the essence, importance and power of snatching a commercial spot during the Superbowl. Entertainment stands as an excellent tool to grasp viewers' attentions to a particular product or name.

Checkout this teaser for one of this year's Superbowl commercials. Bueller...


Tuesday, January 24, 2012

How to Make a Kardashian

I admit it- I keep up with the Kardashians. The shows, the family, the gossip news...I love the entire Kardashian brand. If you are like my group of friends or any other normal person for that matter, you probably wonder "why and how did this family become a cultural icon?" I can help answer that!

Her name is Kris Jenner. Jenner, married to Olympic athlete turned reality star Bruce Jenner, is the mother-manager for all of her daughters and runs her own business Jenner Communications. Jenner has used skillful branding and marketing tactics to keep her family in the limelight.

According the PerkettPRsuasion writer Johanna Lucia, the brand is worth an estimated $65 million! This money comes from multiple reality shows, their clothing boutiques called Dash, Sears Kardashian Kollection, perfumes, weight loss supplements, and cosmetics--just to name a few. If the Kardashian brand is successfully rising, why wouldn't you want your product associated with them? Well, after Kim Kardashian's scandalous 72 day marriage, the brand is starting to sink. Skechers ended their contract with Kim as the company's spokesperson and tabloids are losing sales when a Kardashian is on the cover. This makes you think--although associating a celebrity with your brand or product can grasp a certain target market, celebrities are also human. Humans make mistakes; mistakes that can ruin your brand. Take a look at this blog to read more about the changes of the Kardashian empire.


Thursday, January 19, 2012

Ladies and Gentlemen...

Welcome to my blog! I am currently a senior at the University of Oregon working my way to graduate in June 2012 with a major in Public Relations and minors in both Business Administration and Communication Studies. As a member of the American Marketing Association club at UO, I am familiar with basic marketing tactics used to sell a product or brand. As far as non-academic goes, I am fascinated in the area of entertainment. I am a reality-show guru as well as an avid tabloid reader. I have taken courses on the history of cinema and love every aspect of film.

By combining my interest in the entertainment industry with my knowledge in PR and marketing, the topic I will be focusing on is how entertainment is used as a marketing and advertising tool. With the use of social media, I hope to gain inside information from entertainment marketing tactics, build relationships with others interested in this topic, and create great content that I can continue building for others to read and perhaps intrigue entertainment corporations to hire me.

I hope you enjoy!