Saturday, January 28, 2012

Are You Ready For Some Superbowl Commercials?

I'm not going to lie, I am deeply saddened that my San Francisco 49ers did not make it to the Superbowl this year. However, despite my disappointment I am excited for the upcoming football festivities, including of course, the commercials.

We all have our personal favorite Superbowl commercials from past seasons. A variety of factors contribute to the imprint an ad makes in our memory. These factors can include humor, touching moments that made us tear, music that gave us goosebumps, or a hot celebrity that glued our eyes to the television. Regardless of the reason, they all brought our attention to a product or brand.

Ad Age came out with a list of "12 Ads That Changed Superbowl Marketing."

This list captures the essence, importance and power of snatching a commercial spot during the Superbowl. Entertainment stands as an excellent tool to grasp viewers' attentions to a particular product or name.

Checkout this teaser for one of this year's Superbowl commercials. Bueller...


No comments:

Post a Comment