I admit it- I keep up with the Kardashians. The shows, the family, the gossip news...I love the entire Kardashian brand. If you are like my group of friends or any other normal person for that matter, you probably wonder "why and how did this family become a cultural icon?" I can help answer that!
Her name is Kris Jenner. Jenner, married to Olympic athlete turned reality star Bruce Jenner, is the mother-manager for all of her daughters and runs her own business Jenner Communications. Jenner has used skillful branding and marketing tactics to keep her family in the limelight.