Social media is a powerful promotion tool for all users--those looking for a job, businesses striving to increase brand recognition, and celebrities connecting with fans and fellow celebs to mold their brand image.
I want to direct our attention to celebrities and their uses of social media. In my previous blogs, I have mentioned that celebrities are a brand. As a celebrity, one must be aware of his or her actions and think twice about statements they make, for it can make or break a career. I read an article by Jenni Maier from Crushable.com. The headline of the article is Dear PR People: Please Stop Letting Celebrities Tweet...need I say more?
I believe in freedom of speech. Everyone is entitled to their own opinion and diverse perspective which is an individual's greatest strength. If a celebrity makes an ignorant, racist, sexist comment then that is their fault. Of course, the statements tend to lead towards enormous stress and embarrassment from not only the celebrity but the publicist as well. Cases of Twitter-misuse is the celebrity's problem. In other cases, some celebrities use Twitter in a beneficial way to promote a cause. We should not generalize the celebrity misuse of social media; thus, we should not punish all celebrities from using social media sites.