Tuesday, February 28, 2012

Let Me Be The Judge Of That!

If you are anything like me when it comes to watching sports, you most likely yell at the television and scold an athlete for not making that goal, home run, tackle, hole-in-one...well, you get my drift. But who am I to criticize a professional athlete when I am sitting on the couch eating an unhealthy amount of oh-so-good sea salt and vinegar chips?

I like to feel knowledgable. I like to pretend that my words are valuable and sense no one of professional athletic expertise is around to put me in my place, I proceed to coach the players on television. It is a tough job but someone has to do it.

For NBA fans who are passionate about basketball, this year's annual All-Star Weekend was one of the best yet! For the first time, fans were the sole dunk contest judges via Twitter, SMS and website-based voting, according to Sam Laird from Mashable.
Big kudos to the NBA for wisely using social media to interact with fans in a strategic fashion. Although social media is a major tool in marketing, public relations and advertising, the strategy behind the use of social media sites is what makes or breaks a plan. The number of "likes" on Facebook is not a substantial measurement of success/awareness. The NBA's strategy of an interactive approach to reaching fans through social media will possibly become the influencer for other professional sporting associations in terms of connecting with fans.


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